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Jim Walker has been a member since November 8th 2010, and has created 785 posts from scratch.

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Can You Diversity Your Investments too Much?

It is a good idea to diversify your portfolio of investments. Doing so reduces the risk of loss by spreading out your investments over several vehicles and several sectors of the stock market. But, can you diversify too much? The answer is, yes. There comes a point where adding more stocks, for example, does not improve your risk profile but makes it harder to keep track of your individual investments. And it takes you away from investments that you understand. If you are a dedicated long term investor, you will routinely review your portfolio and assess intrinsic stock value. While doing this for four or five stocks is reasonable, carrying out this sort of fundamental analysis for more than twenty-five stocks is not. How do you approach this issue? What are the best places to invest your money in order to get a good return and minimize risk? Should you learn how to invest in Mutual Funds or how to invest in index funds and simply let someone else diversify for you?


Diversify your portfolio to reduce and risk and sleep better. But, can you diversify your investments too much?

Diversify Your Investments and Sleep Better


How Can You Diversify Your Investments?

There are some basics to sound investing that set the stage for diversification. After paying off credit card debts and putting enough money in a bank account to cover expenses for three months, it is time to consider investments. For the vast majority of people, owning their own home is the best investment of their whole life. It is cheaper over the long run to pay off a mortgage than to pay rent and for many people, their largest asset becomes the home they live in. So the first investment is in your home.

Investing and having your taxes deferred until retirement is a huge benefit that you can get from a 401 (K) at work or from an IRA. You may be able to invest these by yourself or may need to pick one of several options offered by work with the 401 (K). Whichever is offered, you should take advantage of the tax-deferred aspect of these opportunities and they should be your second routine investment.

A common and time-tested approach to investing is to treat part of your investments very conservatively so that you do not lose money. Last year we wrote about how to invest without losing any money and focused on bank CDs, US Treasuries, and AAA corporate bonds. As you invest over the years, part of your investment portfolio should go into such safe investments.

The U.S. stock market is generally considered to be the best way to make money over the long term for the vast majority of people. The S&P 500 has appreciated by 10% on the average since its beginning in the 1920s and that includes making up for the 1929 Stock Market Crash and Great Depression. U.S. stocks should be part of your investment diversification routine. And, those stocks should be diversified as well.

Diversifying a Stock Portfolio

Some people simply bypass this issue by investing funds with Fidelity or Vanguard in one of their mutual funds or in an ETF. The difference between an ETF and a mutual fund is that the ETF passively tracks a stock sector or even the entire S&P 500 while a mutual fund is managed and charges you for that service. Investing in stocks this way is easy, passive, and takes very little of your time. But, as we mention in our article about picking the best stocks to invest in, smart investors only invest in companies when they know what the company does to make money and how that business plan will continue to work for the long term future. This approach requires that you limit the number of stocks that you hold to those that you understand and have time to follow. But, even if you have all of the time in the world, can you diversify your investments too much? Yes, you can and here are a couple of opinions on the subject.

How Many Stocks in a Portfolio Are Too Many?

In the book, A Random Walk Down Wall Street, the author makes the point that with an efficient stock market, an investor could randomly purchase enough stocks (ten large-cap stocks or 40 small-cap stocks) to reduce risk and outperform many active investors.

By “diversifying in this way, the investor lets the market take over and generate profits. But, there is a point of diminishing portfolio risk reduction compared to market risk.


If you are wondering, can you diversity your investments too much, take a look at this graph.

Risk versus Benefit of Diversification

If one simply picks large-cap stocks and small-cap stocks at random, one’s portfolio risk is the same as market risk by 25 stocks. Holding more stocks does not provide more diversification benefit but it does increase the work needed to manage the portfolio.

A Market Watch article writes about the exact number of stocks one should own. The point they make is that in order to “beat the market” you need to be invested in stocks that you understand and have time to follow and that does not work very well when you have too many stocks to keep track of.

Is there such a thing as too much diversification? Yes, in fact, there absolutely is, according to Phil Fisher, an influential stock picker whom Warren Buffett BRK.A, -0.54%  credits as a major source of inspiration.

“Investors have been so oversold on diversification,” Fisher said many decades ago, “that fear of having too many eggs in one basket has caused them to put far too little into companies they thoroughly know and far too much in others which they know nothing about.”

Sean Stannard-Stockton, president and chief investment officer of Ensemble Capital, agrees, saying that while diversification is critical in mitigating risk, active market participants should be mindful of just how much diversity is ideal.

“Too much of anything can be bad for you and diversification can be taken too far,” he wrote in a post on the Intrinsic Investing blog. “But the level at which ‘too far’ kicks in is surprising to most people.”

In the article, they show the graph from The Random Walk Down Wall Street. Their advice for active investors is to stick with stocks that they know and not “randomly” add new investments in the name of diversification.

Investopedia also warns about the dangers of over-diversifying your portfolio. They start by noting why it is that an investor should diversify.

Most investment professionals agree that although diversification is no guarantee against loss, it is a prudent strategy to adopt toward your long-range financial objectives. There are many studies demonstrating why diversification works – to put it simply by spreading your investments across various sectors or industries with low correlation to each other, you reduce price volatility.

This is because different industries and sectors don’t move up and down at the same time or at the same rate. If you mix things up in your portfolio, you’re less likely to experience major drops, because as some sectors encounter tough times, others may be thriving. This provides for a more consistent overall portfolio performance.

But, they make the point that just buying twenty stocks is not true diversification unless the stocks are chosen to be in different sectors. And, they emphasize that you can diversify your investments too much and crowd out your most promising stocks. They end by quoting Warren Buffett. “Wide diversification is only required when investors do not understand what they are doing.”

How to Buy Stock Directly

Long term investing works out well when you choose secure investments whose value appreciates over time. Investments like dividend stocks are a good choice because the dividends can be reinvested during the early years and taken as income during retirement. Many dividend stock investors take advantage of dividend reinvestment plans but these plans are also how to buy stock directly without ever going through a broker.

How to Buy Stock Directly with Dividend Reinvestment Plans

If you already own stock in a company that has a dividend reinvestment plan, all you need to do is sign up and the company will reinvest your dividends for you in fractional shares without any fees or commissions. Such plans commonly let you send them a check to buy more shares as well, free of fees and commission. Some now even allow you to use a credit card or bank debit card to make commission-free stock purchases. What has happened in the last decade or two is that 1) many more companies have dividend reinvestment plans and 2) many of these allow you to make all of your purchases of the company’s stock directly through the plan.

Finding Stocks That Allow You to Buy and Reinvest Directly

An excellent source of information for those who want to know how to buy stock directly and which companies offer this opportunity is DRIP Investor.

In 1992, there were less than 10 companies that permitted investors to buy their first share and every share of stock directly.

Today, the number of companies permitting initial purchases has grown to over 400 firms.  There are a similar number of foreign stocks whose shares trade on U.S. exchanges that also allow U.S. investors to buy shares directly, the first share and every share.

Today’s DRIP plans certainly are quite robust from a service level.  There are:

  • IRA options
  • Discounts
  • Borrowing features
  • Automatic investment programs via electronic debit of a bank account
  • Market orders
  • Online buys and sells

The DRIP Investor site makes the case for using this method to buy stock directly and continually reinvest dividends.

The combination of long-term (one might even call it the much-maligned “buy-and-hold”) investing, dividend reinvestment, dollar-cost averaging, and no-cost/low-cost investing is a powerful strategy for wealth creation.  It worked for me, and it has worked for many of the investors who started with our Charter issue 26 years ago and are still with us today!

But, if you are reading this, you do not need a pep talk about how to buy stock directly but rather the tools find the best stocks to invest in which also have this feature.

You will need to subscribe (for free for 30 days) see if their advice on how to buy stock directly might work for you. The most important aspects will be their list of no-load stocks, the DRIP starter guide, and their “DRIP ratings.”

Best Direct Stock Purchase Companies

And, you do not need to use a service to find out how to buy stock directly. For example, you can buy stocks directly from Apple and there is a Coca Cola direct stock purchase plan. The Johnson & Johnson DRIP is another option. The point is that while there are many companies that offer direct stock purchase and dividend investment plans, the key to success in investing in stocks in this category is to choose the stocks first and then see if they let you buy shares directly or allow reinvestment of stock dividends.


Learn how to buy stock directly and see you profits on Coca Cola grow higher.

Coca Cola


When to Be Careful about Buying Stock Directly

As a cautionary example, we recently posed the question, when is a high dividend yield dangerous? How to invest in stocks is not simply to jump on an investment that is currently offering a high dividend but rather to choose an investment based on strong intrinsic stock value which will translate into long term safety, value, and profits. If you find an exceptional stock with the promise of great appreciation over the years, it may be wise to invest in that stock even if it does not offer dividends, dividend reinvestment, or direct purchase of shares. The fact of the matter is that young, startup companies commonly do not offer such services until they have grown and matured. How to buy stock directly from such companies may be simply to proceed in a normal investment manner until they offer DRIP and direct investment plans.

Who Should Buy Stock Directly and Who Should Not?

Should your first stock purchases be with companies that let you buy shares directly and reinvest dividends directly? In fact, should all of your investments follow this plan? Over the years we have written about how to start investing in the stock market and noted that the first thing to do is to get your financial house in order by paying off credit card debt, putting some money in the bank, in buying your own home. Then, at least part of any investment portfolio should be very conservative, in regard to which we wrote about how to invest without losing any money.

When you invest in stocks, you should choose companies whose businesses you understand due to your own unique insights or because you have studied the company. Successful long term investors typically limit their investments to companies where they, the investor, have a clear idea of what the company does to make money and how their business plan will continue to succeed into the future. And, investors need to keep track of how their companies are doing. Sears used to be the greatest retailer in the world and now is bankrupt. Kodak was the king of camera film, processing, and prints and lost out to digital cameras. The first choice is to pick a stock you understand and that will appreciate, hopefully pay dividends, and not provide any downside surprises. Then, learning how to buy stock directly from that company is a really good idea.

The Long Term Value of Buying Stock Directly

When you intend to invest for the long term, buying stocks directly reduces the cost of every purchase. This means that you will not be paying a 2.5% commission to a broker or $4.75 to an online broker for purchasing stocks.

The S&P 500 has provided an average of 10% appreciation over the years. Over a forty year span, $1 invested turns into $45.26. This is the value of exponential growth. But, what if you are not investing $1 but rather $0.975? Then the end result is $36.23!

The “extra” 2.5% that a person can invest each month compounds over the years and can make a difference of about 20% in how much of the money invested in your 20s will be worth in your 60s. In other words, there is a great value in learning how to buy stock directly and avoid fees and commissions.


When you learn how to buy stock directly you will make more money on your investments over the years.

Investments That Let You Sleep at Night

Would “Medicare for All” Kill Your Health Care Investments?

The next U.S. presidential election is 19 months away and politicking is already in full swing. An issue that was raised by candidate and Senator Bernie Sanders in the 2016 presidential campaign has come back with a bang. It is “Medicare for all.” Sanders, and now several others, are proposing that all Americans be covered by a health care program run by the U.S. government instead of private insurance under the current Affordable Care Act (aka Obamacare). While this may or may not be a good idea for taking care of sick people, investors need to wonder, would “Medicare for all” kill your health care investments? Just having the issue mentioned in the early days of the 2020 campaigns has driven down health care stocks. Here are the news and some thoughts about the healthcare system, Medicare for all, and how Medicare for all would kill your health care investments, or not.


Universal health care is being discussed again. But would “Medicare for all” kill your health care investments?

Comparison of Health Care Costs by Country

Image: Sanigest International

Health Care Stocks and the Possibility of Medicare for All

Bloomberg writes about how health stocks crumble on the possibility of a “Medicare for All” solution to America’s health care issues.

“Presidential primary politics,” said Evercore ISI analyst Michael Newshel, are “more in focus than fundamentals.”

The slide began in earnest on Tuesday when UnitedHealth Group Inc., [which is] treated by investors as a bellwether for the insurance sector, waded into the debate over “Medicare for All,” which would expand government-administered coverage to most of the population and rewrite the businesses of U.S. health insurers, hospitals and doctors.

While it’s a longshot to become law despite the backing of some contenders for the Democratic presidential nomination, the proposal has the power to upend company stock prices. Together, the shares of hospitals and insurers lost $28 billion in market value on Tuesday, according to data compiled by Bloomberg. The Tuesday losses capped the worst five-day stretch since 2011 for health insurers, despite UnitedHealth reporting earnings that beat analysts’ estimates and raising its 2019 forecast.

How Health Care Companies Are Affected by the Threat of “Medicare for All”

Companies like UnitedHealth Group Inc. have invested heavily in systems to manage the costs of health care and, in fact, how health care is delivered. This money has been spent and complex systems are in place to evaluate doctors, hospitals, medicines, and treatment plans for effectiveness and efficiency. In other words, these folks have spent decades now looking critically at how health care is delivered and forcing changes by altering payment based on treatment results and costs. In fact, UnitedHealth has such a treasure trove of information that they sell their expertise to other health insurers and managed care companies to help those folks provide better care while reducing costs. And, the end result for UnitedHealth Group has been higher profits and a share price that went up ten-fold in the last decade (before the recent “Medicare for All” scare).

Why Does Sanders Want Medicare for All?

Although roughly half of the 40 million uninsured, non-elderly, American get health insurance under the Affordable Care Act, there are still around 25 million uninsured younger Americans and the numbers went up last year. Sanders wants the USA to use a system like Canada, England, Germany and other developed nations have. Each of these countries has a universal health care system. Senator Sanders chooses to call his approach “Medicare for All” instead of a universal health care system, but they are one and the same. In these systems, well-to-do individuals can have private insurance and go to private doctors and private hospitals but the vast majority of their citizens receive the majority of their care under the government system.


The USA is the only developed nation without universal health care. But, would “Medicare for all” kill your health care investments?

Countries in Green Have Universal Health Care

Image: Fact/Myth

Would “Medicare for All” Kill Your Health Care Investments or Not?

The concern is this. If such a plan were to come into being in the USA, the health care insurers and managed care companies like UnitedHealth Group would lose business, but how much? In the USA two-thirds of “insured” people have private health insurance.  Because 8% of Americans are still uninsured, it means that about 60% of Americans have private health insurance. In Canada that number is about 27% for folks with comprehensive coverage but 70% of Canadians have some degree of supplemental coverage as the Canadian system covers about 70% of health care costs.

Thus American health companies would lose more than half of their clients that have complete coverage but could pick up clients for “supplemental” policies if a transition to a “Medicare for All” system in the USA followed the Canadian model.

( and Health Care in Canada: Wikipedia)

As a quick glance at the figures for private health insurance in Canada versus private health insurance in the USA demonstrate, there would still be a place for private insurance, and that niche would probably grow and become more profitable due to the nature of universal health care systems.

Universal Health Care Cost to Taxpayers will Protect Your Healthcare Investments

We recently wrote that the Trump tax cut was a bust for investment and hiring but nevertheless will have substantially increased the national debt to $22 Trillion. The interest on an ever-increasing national debt is currently at $479 Billion a year. Servicing all forms of U.S. debt takes 10% of the yearly budget.

(Interest on the National Debt: The Balance)

Bloomberg quotes a study saying that “Medicare for All” would cost $32.4 Trillion over ten years.

The latest plan from the Vermont independent would deliver significant savings on administration and drug costs, but increased demand for care would drive up spending, according to the analysis by the Mercatus Center at George Mason University in Virginia. Doubling federal individual and corporate income tax receipts would not cover the full cost, the study said.

Sanders’ plan builds on Medicare, the popular insurance program for seniors. All U.S. residents would be covered with no copays and deductibles for medical services. The insurance industry would be relegated to a minor role.

Your Investment in Health Care Will Be Protected by the Definition of “Non-essential”

The problem with universal health care systems is that they need to be managed in such a way as to deliver “essential” medical services to everyone at an affordable cost to the government. The problems in such systems come from what ends up be defined as “essential.” In the Canadian system, drugs and psychological/psychiatric care are not covered! “Essential” is too often defined by the economic needs of the system and the willingness of taxpayers to pay for the health care of others.

Another issue is that “non-essential” health care services tend to be used to a greater degree when one does not need to pay any money to receive that service. The Canadian system uses “co-payments” to discourage excessive use of non-essential services. This would not be a feature of the Sanders proposal as it currently stands.

The bottom line is that a universal health care system is expensive to operate and such systems tend to require citizens to pay larger and larger shares of the cost out of their own pockets or pay for private insurance to cover against excessive risk.

So, would “Medicare for all” kill your health care investments? We don’t think so.

Choosing Undervalued Investments

Choosing undervalued investments that the market has ignored or misunderstood can be very profitable. But, the key to this manner of investing in stocks is to find investments with hidden value and not just use a stock screener to find cheap investments. There are always reasons why the market prices a given stock as it does. Investments that are really undervalued are being ignored by the market because they are small stocks, stocks that no analysts are following, or stocks that the market in general does not understand and therefore gives them a too-low stock valuation.

Because the stock is being ignored, the company could be making significant changes that will result in long term profits and no one would know. The key to choosing undervalued investment is to recognize and exploit such situations. And, the funny thing is, many such investment opportunities are hiding in plain sight and not just in small cap or mid cap stocks. Choosing undervalued investments in large cap stocks is possible as well. In those cases the issue is one of the market not understanding a stock’s long term growth potential.


Many long term investors attribute their success to choosing undervalued investments to buy and hold.

Choosing Undervalued Investments

Image: US News and World Report

How to Go about Choosing Undervalued Investments

When looking for undervalued investments do not assume that you need to look for penny stocks under $1 or stocks that nobody has ever heard of. Although screening for cheap stocks is not a good way for choosing undervalued investments, there are sources of information you can tap. You can subscribe to an investment advisory service such as Morningstar Stock Investor, Kiplinger’s, or simply read the Motley Fool’s advice. The point is that you can get good ideas from these folks without a lot of effort. But, then you need to do your own homework.

Situations That Result in Undervalued Investment Opportunities

The Motley Fool has some good advice about finding an undervalued stock. The first step is to understand just why the stock is undervalued, as opposed to correctly valued and cheap.

One of the central ideas of value investing is that the market misprices stocks from time to time. There are many potential reasons why a stock can become undervalued, but these are a few of the more common ones:

  • Missed expectations: If a stock reports quarterly results that fall short of expectations, shares can drop more than the situation calls for.
  • Market crashes and corrections: If the entire market drops, it’s a great time to look for undervalued stocks.
  • Bad news: Just like when a stock misses analysts’ expectations, a bad news item can cause a knee-jerk reaction, sending shares plunging more than they should.
  • Cyclical fluctuations: Certain sectors tend to perform better at different stages of the economic cycle. Sectors that are out of favor are good places to look for bargains.

In each of these cases, the market drives a stock price down below what it is worth over the long term. This can be simply a panic response to a falling market or in can be an over-leveraged investment group that is forced to sell at a discount in order to cover margin calls on options trades that went badly. In either case, these are classic situations in which choosing undervalued investments can work out well.


After a stock market crash is an ideal time for choosing undervalued investments.

Stock Market Crash

Image: Market Watch

Choosing Undervalued Investments in Your Areas of Expertise

The most important part of making money by choosing undervalued investments is to always work within your area of expertise. This can be you profession. A computer scientists will have more insight in this area than someone else. Or a medical doctor ought to have more insight into the pharmaceutical industry or medical products companies. But, your area of expertise can be one in which you have studied the investment opportunities, have invested for years, and in which you have experience with rising and falling markets. The point is that when you are investing on your “home turf” you will have a much better sense of when an investment is undervalued.

Specific Guidelines for Choosing Undervalued Investments

There are a whole set of “metrics” that you can apply to come one investment to another or than investment to its market sector as a whole. Using these is not the whole story but a good place to start.

P/E Ratio

This is the share price of the stock divided by annual earnings (price to earnings ratio). A really high P/E ratio usually indicates and overpriced stock and a really low P/E ratio typically goes with an undervalued investment.

P/B Ratio

The price to book ratio is the share price divided by the company’s equity per share. This metric has to do with the margin of safety of a stock. Companies with lots of cash on hand and very low debt have low P/B ratios can be good undervalued investments to consider.

PEG Ratio

Price to earnings growth is based on its P/E ratio which you can calculate and its earnings growth projection is an estimate which you need to work out or trust someone else to provide for you. The argument for using this indicator is that there are stocks that are growing rapidly and therefore attracting lots of investors at higher share prices. The argument is that you are paying a lot for this stock today but its growth will still make you rich. Choosing undervalued investments using this metric takes a lot of faith and, some would say, gullibility.


Return on equity is the company’s net income for the year presented as a percentage of total shareholder equity. This is a useful metric as it gives you an idea of how well the company generates revenue in light of the total money invested in its stock by investors. This metric can be used to compare companies within a sector, but beware of using it across the board because different kinds of businesses typically have different returns on equity.

Debt to Equity Ratio

This is another margin of safety metric. It is the total company debt divided by total shareholder equity.

Current ratio

This one has to do with short term cash flow and the ability of a company to pay its immediate debts. It is current company assets divided by current liabilities. When choosing investments that are undervalued and otherwise seem like good prospects, beware of this one because it could predict that the company will run out of money and credit before accomplishing the changes needed to grow profitably.
(The Motley Fool)

Non-metric Indicators and Predictors of Stock Value

Established companies may or may not have an advantage over upstarts in an industry. But, many areas of high tech are “high cost of entry” businesses. When a company has money in the bank, low debt, a strong brand name, and the ability to reduce prices to freeze out competition, they have a huge margin of safety. Over the long term this argument can apply to a variety of businesses but is one of the reasons why successful long term investors step in and buy more shares of companies like Microsoft or Walmart when their prices go down.

Another indicator to follow is when company executives buy or sell stock in the company. It is reassuring to see the folks in charge buying more stock during a market downturn instead of selling out and heading for the door. Keep track of this when choosing undervalued investments.

The Virtue of Patience in Choosing Undervalued Investments

We often mention Warren Buffett in our articles. He is one of the richest people in the world and unlike the others in the top echelon like Bill Gates, the Walton family, and Jeff Bezos, Buffett’s wealth does not come from a single company in a single market niche. His wealth comes from investing and his holding company, Berkshire Hathaway. Buffett has become incredibly rich over the years by successfully choosing undervalued investments which he commonly goes on to hold forever.

The point of mentioning Buffett has to do with the general approach to choosing undervalued stocks. Buffett only invests in a company when he has a clear idea of what they do, now they make money, and how they will continue to do for a long, long time. When he and his staff look for new investment opportunities, they look for intrinsic stock value which is determining a stock value based on the assessment of forward looking earnings and then comparing that value to the current stock price.

He has been quoted as saying that he throws out 95% of all investment prospects as “too difficult to call.” This is a good example for the normal investor to follow. Be patient and find stocks with good intrinsic value that have been beaten up or forgotten by the market. Luckily for investors who are mere mortals and not Warren Buffett, we only need to find a handful of stocks to invest in and not a hundred in order to reinvest billions in profits every month!

Best Way to Find Good Stocks

The stock market has been going up for a decade ever since the depths of the Financial Crisis. During that time S&P 500 has more than tripled in value. Many investors who were hurt badly by the stock market crash of 2008 to 2009 have hesitated to reenter the market. And, many who might have invested in stocks are unsure of how to find good stocks and how to avoid losing everything should the market correct or crash again. A valid concern for investors today is not buying overpriced stocks in an aging bull market. Likewise, investors want to find stocks that still have growth and earnings potential that will last over the years. What is the best way to find good stocks with these priorities in mind? And, are there sources of stock investing advice that you should routinely ignore?

Best Way to Find Good Stocks

Finding good stocks to invest in can be broken down into three steps. What information sources do you use? What criteria do you look for? And, how do you verify what are the best stocks to buy right now and for the long term?

Useful Information when Searching for Good Stocks to Buy

There are lots and lots of business and stock investing-related websites. They provide lots and lots of information. But, they also have the tendency to promote individual stocks, investment management companies, and their own unique points of view.

Information about the Economy, Markets, and Stocks

A good place to start if you are looking for unbiased information about stocks, the markets, the economy, trade, and more is Bloomberg News. The best way to find good stocks is not to immediately start looking for hot stock tips but rather to educate yourself about the things that drive stock profits and stock prices. The business section of The New York Times is a good source of unbiased information as is The Wall Street Journal. To the extent that these sources of information try to sell anything, other than online subscriptions, is when they tend toward one side or the other of the political spectrum. But, each of them is an excellent base from which to start. Our first choice is Bloomberg.

Specific Stock Investing Information

If you have a stock in mind and want to know its price history, dividend, and a thumbnail sketch of the business, both Google Finance and Yahoo Finance are good sources of information. These are good news sources but not as in-depth as the Times, Journal, or Bloomberg. But you can look up information about specific stocks such as this graph of the Apple stock price going back to 1981.


The best way to find good stocks is to check them out on Google Finance

Google Finance Apple Stock Price: All


The information that you find on a chart on Yahoo Finance or Google Finance is not colored by the opinions of someone who is pitching that stock. Rather it is basic and useful which is the best way to find good stocks.

Sources of Stock Tips

If you have followed our advice so far you have educated yourself about the economy, the markets, foreign trade, and other factors that drive profits and stock prices. And you know where to go (Yahoo Finance and Google Finance) to check out stock price history, P/E ratio, and dividends. But, where do you find information about good stocks for dividends, cheap stocks on the rise, or simply the best stocks to buy today. Here is where the stock commentators are useful. These folks follow the markets and have lots of useful information along with their own strong opinions. CNBC has good investing information as do Market Watch, Barron’s, Investor’s Business Daily, and The Motley Fool. Jim Cramer’s “Mad Money” is full of useful tips and entertaining as well.

For those who are not interested in doing a lot of research on their own, following these sources for stock investing tips can be profitable. They commonly write about good stocks for cheap, good stocks for day trading, and what they consider to be the best stocks to buy today. However, we strongly suggest that you use their tips as a starting point and not an endpoint in picking profitable stocks for the long term.

Criteria for Choosing Stocks

The basic things to consider before choosing stocks are these. What are your investing goals, horizon, and risk tolerance? And, what do you know personally that will give you solid insight into specific sectors of the stock market? In one of our core articles about investing in stocks, we note that time spent considering how long you will be investing before you need money for retirement, college for the kids, or money to start your own business will affect your choices. And, when your work, your hobbies, or your life experience give you an advantage over other investors in any given market sector, grab that advantage with both hands and hold on!

Risk versus Reward in Stock Selection

When investing, there should always be a balance between risk and reward. Part of your money should be in investments that are as secure as you can find. We dealt briefly with this in our article about how to invest without losing any money. Then, you will want to look at any prospective investment and consider how the company makes its money and how it can be expected to keep doing that over the long term. This is where having your own insights into a specific line of business are useful and those insights should always be used.

Specific Stock Selection Criteria

Some investors prefer to look for good stocks for cheap. But, these may or may not be the best stocks to invest in today. The best dividend-paying stocks should be part of your investment portfolio. But, when is a high dividend yield dangerous? Read the article for insight into how failing stocks sometimes sport high dividends before they fade away. As we noted, you should always look for stocks in sectors where your knowledge and experience give you an advantage. This is because you will have better insight into how a company makes a profit and if they are likely to continue to do so over time. And, this leads us to our last part of the best way to find good stocks.

How to Verify Good Stocks to Buy

So, now you have a few stock prospects that you picked up from following Bloomberg and The New York Times, listening to Jim Cramer’s Mad Money, and even a stock tip or two from family and friends. How do you verify that any or all of these are good stock picks for your time frame, risk tolerance, and area of expertise?

The Fundamental Value of a Stock Investment

When you buy a stock you are looking for it to reward you in two ways. You want its stock price to appreciate over time and you would be pleased with dividends that you can reinvest during your working years and collect during retirement. For these things to work out you need a stock that makes money over the years, increases its profits as it goes, and has a substantial margin of safety in terms of low debt, money in the bank, a famous and strong reputation and brand, and has a business model that you clearly understand.

Intrinsic stock value is what you are looking for. This is a calculation based on your assessment of forward-looking earnings. This approach evolved in the years after the 1929 stock market crash and in the years of the Great Depression. For those who paid attention, it replaced the idea that one would simply “play the market” in hopes of making a profit. Investors who follow this approach use fundamental analysis to determine if a company will continue to sell its products and services at a profit over the years, add more products and services, and manage the business wisely in order to most efficiently use those profits to reward shareholders.

Our best way to find good stocks may sound time-consuming but, if you are into investing for the long haul, what is your hurry? Experts like the famous investor Warren Buffett have said that they commonly throw out 19 out of 20 stocks that they consider in an intrinsic value calculation as “too difficult to call.” Here is where your own expertise comes into the picture. You are not trying to find investments for a multi-billion dollar portfolio. You are looking for three or four stocks whose businesses you understand, which have good track records, and are likely to keep making money for their shareholders for at least as long as you choose to stay invested.


When you follow the best way to find good stocks, the stocks you buy let you sleep at night.

Investments That Let You Sleep at Night

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