will selling Starbucks coffee help nestle
Nestle just paid Starbucks $7.15 Billion for the right to sell Starbucks coffee worldwide. The question is, will selling Starbucks coffee help Nestle? Reuters reports on the global coffee alliance.
The deal on Monday for a business with $2 billion in sales reinforces Nestle’s position as the world’s biggest coffee company tries to fortify its place atop a fast-changing market.
It is a bold stroke by new Nestle Chief Executive Mark Schneider, who has made coffee a strategic priority as he tries to convince uneasy shareholders, including activist Third Point, that he can boost the sprawling group’s performance.
Bernstein analyst Andrew Wood said […]